“Salam” Should be Presented Personally on This Raya

JOHOR BAHRU, 1/4/2022 – The joyous religious holiday of Islam is expected to fall on 2 May 2022 after ending Ramadhan. When we talk about Hari Raya, we will first think of delicious festive food or brand new “Baju Raya”. Gathering with family members will be the last concern as gathering used to be the easiest thing that we can achieve. However, pandemic which has already last for more than two years had made gathering the toughest act during Raya. As Malaysia has entered endemic phase since 1 April, Muslims are believed to be able to celebrate Raya at hometown with their family again, and realize the gathering that has been longed for. As the local most recognizable family bakery and cafe, SDS decides to remind people to go home for Raya with the newest advertisement introduced.

The video features a Malay girl who used to live with mother who always by her side and pampers her on any matter since she was young. When she grows up and begin her career, she then realizes her mother has no longer by her side to pamper her. The girl is then deciding to back to hometown during Raya holidays to see her mother that she misses.

“Family, especially our parents, are always the strongest backing for us in whatever circumstance,” said Mr. Lee Ling Sen, Marketing Manager of SDS.

“The social distance regulation enforcement has widened the gap between the two generations, yet grows a stronger affective emotion in them of hoping to stay as closer as they can. When we can stay with our family, we neglect them. When we can’t see them for a long time, we then realize the true feeling buried deep in our heart. Therefore, we hope the story can triggers people’s memories of being together with their family, and remind them to go back home for Raya.” Mr. Lee commented.

Apart from the centred message that SDS would like to express, the video also reminds SDS customers that it’s time to do Raya festive shopping. Including the gift boxes showed in video, there is a total of four selections of hamper launched by SDS for this Raya. Ranges from RM88 to RM258, the four selections of Raya gifts are furbished with crumbly cookies, and wrapped in pleasant looking Raya designed packaging.

“Mesra Gift Box”, the gift set featuring in video is the most economical yet presentable and noteworthy Raya gift set introduced by SDS which is available at RM88, and packed with SDS signature cookies including “Nyonya Pineapple Cookies”, “Almond and Seeds Crisp”, “Chocolate Cookies”, and two packets of chocolate. “Lebaran Hamper” remain as the luxury choice for SDS customers and wrapped with “Nyonya Pineapple Cookies”, “Almond and Seeds Crisp”, “Peanut Cookies”, “Almond Chocolate Cookies”, “Chocolate Cookies”, “4 in 1 Cookies Set”, chocolate, bottled prune extract, and Kurma is up for grabs at RM258 only. Another two, which sold at RM148, and RM198, named “Ikhlas” and “Syawal”, are believed to delight Raya gift giving moments.

It’s almost impossible to not pay attention to the Raya cookies launched by SDS, as they always whip up the best. According to Mr. Lee, the seven selections of Raya cookies introduced by SDS this year are available from RM20.80 to RM33.80. Raya isn’t complete without a bite on “Nyonya Pineapple Cookies”. The classical buttery goodness and sweet-sour filling excite Raya snacking moments. “Almond and Seeds Crisp”, “Peanut Cookies”, “Melting Almond Cookies”, and “Chocolate Cookies” are also available in graceful Raya theme can. In addition to the cravings, three new flavours of cookies, including “Prawn Cracker Roll”, “Sugee Cookies”, and “Almond London Cookies” are also prepared to rock your Raya celebration.

Beside cookies, traditional “Kuih Lapis” introduced by SDS, which are the original, prune, and pandan are also ready to fill your guilty pleasure. Available in two sizes, standard and royal, “Kuih Lapis” are on sale from RM38.80 to RM75.80.

SDS members are entitled with 10% discount whenever they spend on any cookies or lapis, and 5% discount when they purchase any hamper or gift set. More discount available when customers spend more or buy in bulk.

“We continue provide Raya hamper and cookies delivery service to whole Peninsular Malaysia and Singapore to ease their tight schedule of festive shopping.” Mr. Lee said.

According to Mr. Lee, SDS has provided more choices and e-commerce platforms for customer to pre-order Hari Raya gift, and get delivered to their doorsteps. Interested customers may pre-order SDS Raya hamper and cookies via “WhatsApp” application or call hotline at 012-7660589. Furthermore, interested customers can also visit their official website, www.sdsgroups.com or online shopping platform, such as SHOPEE and LAZADA, to search “SDS Hamper”, and pre-order Raya hamper or cookies online, and get delivered at their doorsteps.

“We would like to keep our Raya products information at their fingertips, so that they can relax, and receive hamper or cookies with just a few clicks, to bring them back to hometown for beaming festive celebration.” Mr. Lee added.

Break fast with friends and family in the holiest month of the Islamic calendar is far more meaningful this year after the two years forbiddance of fast breaking gathering due to the imposition of Movement Control Order. Thus, SDS has also launched a Raya only festive menu, with four lip-smacking dishes completed with local favourite, “Tomato Rice”, believed to fill your tummy with greatest satisfaction. One of the must-try from their Raya menu is “Sambal Sotong”, the mouth-watering spicy stir-fried squid, which is available at RM18.90++. Chicken lover must savour “Rempah Chicken Chop”, the chicken chop marinated with secret recipe, and bear a resemblance to the taste of “Otak-Otak”, available at RM22.90++. Crispy “Ayam Kunyit” also available as the main dish for Raya meal at RM18.90++ only. “Beef Rendang” also back by popular demand to the delicious array of Raya series at RM23.90++. Each Raya main dish is served with crispy “Keropok”, “Tomato Rice”, “Fried-Boiled Egg”, “Achar”, and “Sambal Potato”. SDS customers can also choose to add-on snacks such as “Pandan Chicken”, “Tempura Chicken Nugget”, and “Curry Puff” which are available from RM8.90++ only.

Don’t forget to complete the scrumptious Ramadan meal with refreshing notes add on to the dish. Cool beverages including “Soya Brown Sugar Bandung Cincau” and “Soya Brown Sugar Pandan Cincau” are available for add on at RM6.90++ with order of any Ramadan meal, and RM7.90++ or RM8.90++ for a-la carte accordingly.

SDS customers are welcomed to happily tuck into SDS Ramadan meals from 6 April to 22 May 2022 at SDS outlets located at Bangi, Bandar Seri Putra, AEON Mall Nilai, Taman Nusantara, Taman Impian Emas, AEON Mall Tebrau City, AEON Mall Kulaijaya, KSL City, City Square, Taman Universiti, Johor Jaya, Kota Tinggi, Desaru, Paradigm Mall, Taman Perling, and The Mall, Mid Valley Southkey. Customers can choose to dine-in or take-away SDS special Ramadhan offerings to ease their burden of cooking.

“In accordance with the joyous ambience of Raya festive, we have outlined a series of online and offline activities adhere to standard SOP, aim to cheer up our customers.” Mr. Lee added.

Activities announced by SDS including Photo Contest, Kids Colouring Contest, Share and Win, social media LIVE stream and etc. will be carried out throughout the holy month. Fabulous prizes such as SDS Raya hamper, cookies, and dining vouchers are prepared to giveaway to participants.

For more information on SDS Hari Raya series and activities, kindly log on to their official Facebook page at www.facebook.com/sdsgroups 

SDS Hari Raya series are available at Bangi, Bandar Seri Putra, AEON Mall Nilai, Taman Impian Emas, Taman Nusantara, Lotus’s Setia Tropika, The Mall, Mid Valley Southkey, Desaru, Plaza Pelangi, Paradigm Mall JB, Johor Jaya, JB City Square, AEON Mall Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, Plaza Pelangi, S’Mart Pandan, Giant Plentong, Masai, Ulu Tiram, Kangkar Pulai, Setia Indah, Scientex Pasir Gudang, and SDS Bakery in La Boheme AEON Mall Tebrau City, AEON Mall Kulaijaya, AEON Mall Permas Jaya, AEON Mall Bukit Indah, and AEON Mall Bandar Dato’ Onn.

33 SDS bakery and cafe outlets are located at Bangi, Bandar Seri Putra, AEON Mall Nilai, Bandar Seri Putra, Lotus’s Setia Tropika, The Mall, Mid Valley Southkey, Desaru, Plaza Pelangi, Paradigm Mall JB, AEON Mall Tebrau City (Fanpekka Cafe), Johor Jaya, JB City Square, AEON Mall Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, Plaza Pelangi, S’Mart, Giant Plentong, Masai, Ulu Tiram, Kangkar Pulai, Setia Indah, Kota Masai, Scientex Pasir Gudang, and SDS Bakery in La Boheme AEON Mall Tebrau City, AEON Mall Kulaijaya, AEON Mall Permas Jaya, AEON Mall Bukit Indah, AEON Mall Taman Universiti, and AEON Mall Bandar Dato’ Onn.

SDS is the retail subsidiary of SDS Group, which is public listed on Bursa Malaysia since Oct 2019. As a Johor home-grown company, SDS Group develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to nationwide daily.

Aligned with the Share, Dine, Smile motto, SDS which is well-recognized in Johor for its quality confectionery products valuable for money, continuously invents new creations to keep customer’s excitement in SDS products, and envisions to give customer the most enjoyable dining experience.

The wide array of SDS confectionery includes bread, pastries, and cakes. Beside bakery, SDS Cafe is providing western food, local food, casual dining, coffee and beverages. Other than that, festive cookies, hampers, mooncakes, baby full month and wedding gift sets are also available at SDS.

Official website www.sdsgroups.com

Official Facebook www.facebook.com/sdsgroups